Hey Bell Media! And The Source! And Apple! Well actually, here’s a call out to Mr. George Cope , CEO of Bell Media Canada, and Mr. Tim Cook , present CEO of Apple. (You gentlemen DO have a Google alert set up on your names and companies, right?) You look like very nice men and obviously you are both very savvy computer/tech/ business guys to have gotten where you are, so I’m hoping you will see past my “mad” in this rant, and take notice of my complaint therein. This may be of some interest to you ….
Here’s the scoop: I am a confirmed PC user who over the past 2 years has been slowly converting to Apple, via my iphone (gift from the kids), and MacPro laptop (gift from Hot Stuff Hubby). All through this past Christmas, I was receiving emails from The Source (and I’m not gonna link that, ‘cause I’m mad at The Source, too, so won’t be sending any readers to that site via ‘the Source’s’ link!). Anyhoo, the emails were advertising the Apple 16 GB ipad mini 3 (in the new color of gold, no less) for $99! My books to this point had been available exclusively on Amazon, but I was toying with the idea of also putting them in Apple’s online store, intending to write my next book directly on my ipad mini.
I tried to order one online. Nope. Stores only.
I phoned my local ‘The Source’ store (2 of them, actually) only to be told that the special was only for a handful of select stores in all of Canada (and we’re a damn big country). However, I was told that I could have my local store order one in, as long as I agreed to sign a 2 year contract with Bell for the device. Hell, yessiree, I’ll do that!
Three weeks later, (yesterday actually) I got the call from a very nice employee at ‘The Source’ store, telling me my ipad mini 3 had arrived and that I should come on down to sign up for the Bell contract. Now, apart from my job as a writer, my day job is that of a self-employed sole charge physiotherapist in a busy clinic. This means that I had to clear my schedule of patients for a one and a half hour slot (mucho lost income) to go do this. No matter. I wanted the mini. No more lugging the comparatively HEAVY Macbook Pro around on holidays with me so I could continue to write whilst away.
Well, jumping to the conclusion of this sad story, after several attempts, the nice man at The Source was unable to get me signed up. He put in a call to some kind of Help line and was told that he would be unable to sign me up for a contract with Bell because I had not had a cellular contract with Bell within the last 90 days.
HUH???
Well, says I, I have NEVER had a cellular contract with Bell, let alone within the last 90 days, but hey, that’s why I’m here – I WANT to become a Bell customer and I’m fricking frothing at the mouth to sign a 2 year contract with them so I can have my wonderful, light-as-a-feather, portable-as-hell ipad mini 3.
C’mon, C’MON, GIVE ME THE CONTRACT – WHERE DO I SIGN??
Help line guy says, yeah you can sign her up but only for the full purchase price of the mini 3 – an outrageous sum of just pennies under $600 CAD). Not available no way, no how, for the advertised price of $99. And apparently ‘The Source’ is only allowed to sell Apple products in conjunction with Bell contracts.
Besides seeming to me, to be just short of a fraudulent marketing ploy (as there was no disclaimer or restrictions policy outlined anywhere other than to say “see local store for details”), this is an EPIC MARKETING FAILURE. Not only did Apple and The Source and Bell fail to make a sale (albeit a small one, but still…) but they now have an unhappy customer who writes. And blogs. And who has followers who will share. (You will, right?)
Now I want to compare this to Apple’s biggest competitor, AMAZON and the amazing marketing move of Jeff Bezos . Amazon has sold its tablets AT COST to customers, who then become Amazon converts and buy a bazillion dollars worth of stuff from Amazon, more than making up for the mark-up loss incurred with the sale of the tablet.
PURE. MARKETING. GENIUS.
(Hey Jeff, if you’re reading this, feel free to leave a comment!)
Just thought I’d share this tip with you Bell Media, The Source, and Apple. Give it some thought.
Oh, and if any of you afore-mentioned three want to make amends and make the $99 purchase with 2 year contract happen for me, well, I’m willing to bury the hatchet. And I’d blog about that, too.
In the meantime, I’m feeling as snarly and revengeful about this whole thing as Mrs. Hanley was when she made her infamous stew, which revolted some readers (“Eeww! I can’t believe she did that!”), and enthralled others (“OMG! I just LOVE Mrs. Hanley and this story! I can’t believe she did that!”).
The stew scene is in Chapter 73 in QUINTSPINNER – A PIRATE’S QUEST.
Quintspinner – A Pirate’s Quest
For those of you who don’t know what I’m talking about, why not buy the book? (C’mon, you KNOW the suspense and the curiosity is now gonna drive you crazy, don’cha?)
It’s $.99. On Amazon everywhere.
That’s 99 cents, not even $99 (dollars) like the mystical, non-accessable-to-me-ipad mini 3 offer. And I bet you’re gonna LOVE Mrs. Hanley’s stew scene!
There. I feel (slightly) better now. I’m going to charge up my little ASUS PC netbook (which is pretty portable and which has a wonderfully responsive keyboard) and then I’m off to compare Amazon tablets because I have a reading/writing holiday coming up …. Thanks for listening.
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Tags: Amazon, Amazon Kindle, ASUS netbook, Bell Media, Book blogs, book Marketing, E-book, ipad mini 3, Jeff Bezos, novel, online shopping, pirates, Quintspinner, The Source
Dianne Greenlay 